Because family members love the child and are part of the family, they can assist the parents in making decisions about the optimal actions. Respected family lineage leaders also assist parents in making difficult decisions about serious conditions. But as physicians are not family members, they cannot make decisions for the child….
If the child dies, it is their fault; and how will they repay the parents? Indeed, how will they pay for the life? The differences are about power. Doctors have power to call the police and to access state power which Hmong parents do not have. We do understand like anyone who is a human being. We are just refugees but we are human beings like any doctor too. Once a child is removed from parental custody, Child Protective Services must file an explanatory petition within two days, and a detention hearing is usually scheduled for the day after the petition is filed.
Nao Kao Lee appeared in court on June 28, , accompanied by a public defender. No one remembers whether an interpreter was there as well. The plan detailed in the Disposition of Case called for Lia to remain in foster care for six months, the minimum time that Neil estimated would be needed to stabilize her seizure disorder.
Her parents would be permitted weekly visits, though these did not start until she had been away from home for more than a month. Child Protective Services was to work with them to increase that likelihood. If the court did not decide within a year that Lia could safely return to her family, the Lees would permanently lose custody. It was the responsibility of CPS to find Lia an appropriate foster home.
A day or two before Lia was removed from her home, Dee and Tom Korda, a couple living twenty-five miles northwest of Merced who had recently been certified as foster parents, received a call from CPS. As we sat in the living room, Dee simultaneously showed me a small scrapbook full of pictures of Lia she keeps one for every child she has cared for and dispensed hugs to children of various sizes and races who wandered in and out.
After Lia arrived in the Korda house, she cried continuously for ten days. Because the Kordas spoke no Hmong, they had no way of comforting Lia verbally. The only thing that seemed to help was constant physical contact. During the day, Dee simultaneously carried Lia in a backpack and her own youngest child, who was nine months old when Lia arrived, in a frontpack.
When Lia was inconsolable, Dee, guessing correctly that she had never been weaned, breastfed her alongside her own baby. Her family let her rule the roost at home because she was the special child, the princess. Oh, Lia could be ornery and strong-willed, but she was a sweetie too. She was so beautiful. She knew how to love and how to let people love her. We were blessed to have Lia. Some of the entries:. It was degrading.
According to Dee, the new regimens had fewer side effects. The first time they visited, Dee showed them how she carried Lia on her back, just the way Foua did, and how Lia slept in the family bed. The Korda children lent the Lee children bathing suits, and they all swam together in the backyard pool.
Foua embroidered a nyias, a Hmong baby carrier, for Dee. After a few months went by, Dee started leaving her own baby with Foua when she took Lia to medical appointments—perhaps the first instance in the history of Child Protective Services that a foster mother has asked a legally abusive parent to baby-sit for her. They never should have been in the system.
Lia was the only one for whom she had ever recommended reunification. We missed her too. I do not know how to describe how we missed her. I cried every night when I got in the bed and she was not there. Four months after that, Nao Kao came home to find Foua pointing a knife at herself. He took the knife away. Child Protective Services considered placing the entire family in a psychiatric hospital, but decided against it. Lia did not return home after six months, as the Lees had expected her to.
The CPS petition against reunification noted: "The parents were again instructed, via interpreter, on the proper method of administering the medications. Color coded graphics were also utilized to reinforce the instructions. The parents stated they understood and indicated that they would follow through immediately.
During this visit the parents were allowed to have the minor treated by a Shamin [sic] from the Hmong culture. Home calls by social workers were completed during the time the minor was at home and the medications were checked and it appeared as though the medications were being administered.
The parents report no seizures. Lia was returned to the foster home on September 9, and was hospitalized later that day. The medication vials were returned empty by the parents. The petition stated that "language delays were noted, her motor skills regressed, she would not eat or maintain eye contact, and she engaged in repeated headbanging behavior. Lia also became encopretic [fecally incontinent], engaged in a variety of self-abusive behaviors such as scratching and biting, could not sleep, was abusive to other children, and lost all ability to recognize safe situations.
These regressive behaviors have continued. Jeanine spent dozens of hours working with Foua. Hutchison decided that Depakene, used alone, was the drug of choice. Neil and Peggy had considered Depakene but had decided against it because it can cause liver failure; once Lia was started on it, they wished they had prescribed it themselves. Pediatric Depakene is a liquid that tastes pleasantly of cherries, and it was far easier to administer than the complicated combinations of bitter ground-up pills Lia had previously been taking. Foua practiced with water until she was proficient, then graduated to Depakene.
Jeanine felt that Foua was slowly learning to trust her and was making good progress. She did not develop a similarly intimate relationship with Nao Kao, who continued to fear that Lia would never come home. He was wary of Jeanine, but he was not angry at her. Intermarriage is rare among the Hmong. At that time, I was ready to hit Sue, and I got a baseball bat right there. My son-in-law was with me, and he grabbed me and told me not to do it.
And then Sue said that she had a lot of work to do, so she left. I told the supervisor, This person is not good. Do not bring her here anymore. Blood tests showed they had administered adequate levels of Depakene. The undersigned provided extensive supervision three times daily while the minor was in the home. Supervision decreased as the Lees demonstrated their willingness to maintain the medication regime…. The undersigned has worked with the Lees on maintaining a daily schedule including proper diet, naps, and discipline….
Lee are to be commended for their cooperation and positive efforts in working with the undersigned in spite of their divergent cultural beliefs. Lia returned home on April 30, Even if they agreed to meet me, I was assured that I would find them silent, obtuse, and almost pathologically lacking in affect. I was ready to be discouraged. Take off your shoes.
Sasang Constitutional Medicine as a Holistic Tailored Medicine
If a man offers to shake hands with you, indicate your lower status by placing your left hand under your right wrist in order to support the weight of his honored and important hand. If you walk with a Hmong leader, stay behind him and to his left. Use an older male interpreter to compensate for your lack of status as a younger woman. It did not seem a promising sign that my friend Bill Selvidge, the doctor who had invited me to Merced to meet his Hmong patients, had bookshelves jammed with ethnographic monographs on the Ik, the!
If an anthropologically inclined Peace Corps veteran had made so little headway, how could I expect to get anywhere myself? Indeed, my first few Hmong encounters proved disastrous. Later, however, she married him. I also had bad luck with my first two interpreters. My experiences with them were identical. I would ask a question. The interpreter would translate. The Hmong I was questioning would talk animatedly to the interpreter for four or five minutes. Everything is a spiritual problem.
The only danger is that they might think I do openheart surgery. That would certainly make them run in the other direction. Two of them became irreplaceable sources and, over time, valued friends. I have an anarchist sub-personality. I also believe that the long way around is often the shortest way from point A to point B. In my opinion, consensual reality is better than facts. Sukey quickly disabused me of two notions. So I just threw it all out. Now I have only one rule. Before I do anything I ask, Is it okay? For one thing, she informed me that even though there were thousands of Hmong living in Merced, not a single American in town spoke Hmong.
For another, in her opinion, someone who merely converted Hmong words into English, however accurately, would be of no help to me whatsoever. They teach me. You should go find yourself a cultural broker. So I found May Ying Xiong. Her name means Opium Poppy. I figured that if she was the third-most-poised Hmong woman in the United States, she had as good a chance as anyone of being able to deal with the Lees. That turned out to be an advantage. If anything, I needed less status. Being belittled is the one thing no Hmong can bear. When Laos was under French colonial rule, the Hmong were required literally to crawl whenever they were in the presence of a Lao official, forbidden to raise their heads until they were acknowledged.
With May Ying at my side, I was not an official, not a threat, not a critic, not a person who was trying to persuade the Lees to do anything they did not wish to do, not even someone to be taken very seriously. My insignificance was my saving grace. Meeting a Hmong is like getting into a speakeasy: everything depends on who sent you. My appointment with the Lees had been arranged by Blia Yao Moua, one of the Hmong leaders to whom Sukey had introduced me, a man fortuitously unconnected to the hospital or any other American institution.
Within thirty seconds, I could see I was dealing with a family that bore little resemblance to the one the doctors had described.
7. Moving Websites
The Lees struck me as smart, humorous, talkative, and energetic. I wish I could say that it was my skill as an interviewer that brought out these excellent qualities. In truth, I repeatedly embarrassed May Ying by asking her to translate questions of such surpassing ignorance that after I got to know the Lees I began to feel my primary role in their household was as a source of mirth. Once, when I asked in which part of their house in Laos the family had relieved themselves, Foua laughed so hard she almost fell off her bamboo stool.
The Lees were a good-looking couple. Foua looked about forty-five and Nao Kao about ten years older; they had never learned their birth dates. They were both short, and although neither was fat, they looked well-rooted, as if it would take a gale force wind, or maybe even an earthquake, to knock them over. Foua had glossy black hair that she usually wore in a bun, but sometimes she loosened it absent-mindedly while she was talking, and it unfurled to her waist.
Nao Kao wore glasses with thick black frames that made him look intellectual and a little nerdy, like a teacher of an obscure branch of mathematics at a minor college. Except on special occasions, when they wore Hmong clothes, they both wore loosely fitting American outfits of pastel polyester. When I first met Foua and Nao Kao, they had seven children still at home. The nine of them lived in a three-room apartment in a two-story stucco building south of the train tracks and west of the Kmart, in a down-at-heel neighborhood that twenty years ago was mostly Hispanic and now is mostly Hmong.
Like most Hmong apartments, it contained hardly any furniture aside from a television set, which was usually on. There were no books. Hung close to the ceiling, to show respect, was a heterogeneous collection of family photographs and posters, including an outdated calendar from a Thai rice company, a Time-Life illustrated chart of Combat Jets of the World, and a picture of several dozen Smurfs gathered around a campfire.
The most important part of the Lee home was the parking lot. It was there, in an overflowing collection of dozens of old five-gallon plastic buckets and discarded motor-oil cans, that Foua cultivated her personal pharmacopoeia of medicinal plants, which, boiled or ground in her mortar and pestle, were used to cure sore throats, stomachaches, sprained limbs, and postpartum pain, among other ailments.
I was to spend hundreds of hours in this apartment, usually in the evenings, after May Ying got off work. Because Foua and Nao Kao could not read or write in any language, they were excessively interested in and therefore inhibited by note-taking, but they were entirely comfortable with a tape recorder. Most Hmong in Merced communicated with relatives in Thai refugee camps via audiocassette. I could never decide whether this was incongruously high-tech or whether it was an organic extension of their preliterate oral tradition. At about the same time, at their request, I started calling Foua tais maternal grandmother and Nao Kao yawm txiv maternal grandfather.
Years were identified not by number but by salient event. The first cycle, for example, which followed the Hmong New Year celebration in late November or early December, was the one during which rice and corn were hauled home and the opium harvest was begun. The fifth cycle was the one during which corn was planted. The twelfth cycle was the one during which rice was harvested and opium was weeded. One night, just as May Ying and I were getting ready to leave, Foua decided to explain soul loss to me. I would like you to tell the doctors to believe in our neeb.
Xiong, and he has a son who went to swim at Bear Creek. She knew this had happened because after she returned home, she felt afraid, and when she closed her eyes, she could sense that a dab was near. She left all the lights on that night to frighten the dab away, and she did not become sick. This dab liked to cause accidents by making Hmong drivers fall asleep or making the cars of approaching Americans invisible. The longer I spent with the Lees, the more firmly Foua took me in hand.
She improved my manners by teaching me, via May Ying, how to say please and thank you in Hmong. When she learned that I occasionally got headaches, she gave me detailed instructions on how to treat them by rubbing an egg-covered coin up and down my body. I think she was disappointed that I never actually contracted a headache on her premises so that she could heal it then and there.
When Foua had known me for almost a year, she decided to get me married. I was thirty-five, and had thus been ready for the bee for two decades. When my boyfriend visited me in Merced, Foua realized that she finally had an opportunity to do something about this appalling situation. Her plan, of which she did not inform me in advance, was to dress me as a Hmong bride, a transformation she was certain would render me irresistible. My makeover took place on a sweltering summer day.
Out of a battered suitcase that she kept in the back of her closet, Foua extracted piece after piece of exquisite paj ntaub. In Laos, a Hmong man was said to value two qualities most highly in a wife: her ability to sing poetry and her skill at paj ntaub. Foua had made these clothes for her daughters. Assisted by her fourteen-year-old daughter May, the oldest Lee girl still living at home, and by May Ying Xiong, Foua dressed me like a doll. I was completely at their mercy, since I had no idea which garment was coming next and, when it came, what part of my body it was supposed to adorn.
First Foua picked up a phuam , a pink-and-black sash at least twenty feet long, and wound it around me like a ribbon around a maypole. Then came the tiab , a pink, green, and yellow skirt with about five hundred accordion pleats, which, if it had been spread out, would have been wider than I was tall. Its cross-stitching was so fine it looked like beading.
May Ying told me later that it had probably taken Foua the better part of two years to make, and that it would take her several hours to restitch threads through each of its pleats to prepare it again for storage. Over that went a pink brocade sev, a kind of apron, whose paj ntaub work was protected by an American refinement, a layer of plastic wrap. Around my neck went a five-tier necklace of hollow silver.
Around my calves May Ying wrapped a pair of black puttees called nrhoob. Although I nearly died of heat prostration during the forty-five minutes it took Foua, May, and May Ying to wrestle all this stuff onto me, I felt for the first time in my not very fashionable adulthood that I understood the ritual pleasure of women gussying each other up and giggling like crazy in rooms to which men were forbidden entrance. While all this was taking place, my friend George was sitting in the air-conditioned living room, watching a boxing match on television with Nao Kao and wondering what I was doing.
When I emerged from the bedroom, George was, in a word, stunned. Whiskers ties him up and covers him with pie dough. The Hmong are proud of me. She was otherwise the most self-deprecating woman I had ever met. If I want to call a friend, my children will tell me and I will forget and the children will tell me again and I will forget again. She tilted her head to one side for a moment, thinking. In the other seasons, you can wake up at second or third cock crow. Even at third cock crow it is before dawn, and it is dark, so the first thing you do is light a lamp.
The lamp was like this. After you are finished sweeping you go and cut wild grasses to give to the pigs, and you cut more for the cows, and you feed the pigs and the cows and the chickens. Then you walk to the fields. You carry the baby on your back, and if you have two children your husband carries one on his back too, and if you have a lot of children you can leave some of the smaller ones home with the big ones. Our parents grew opium, but we just grew rice, and also peppers, corn, and cucumbers.
When it is planting time, first you make a hole in the ground like this. Then you put the seeds in the holes. You and your husband do it together. In other seasons you clear the fields and harvest the rice and thresh and winnow the rice and grind the corn. May was three and a half when her family left Laos. If you leave the farm when it is still light, it is dark by the time you get home.
When you get home you go to the stream and carry the water for cooking and bathing in a barrel on your back. The older children can bathe themselves. You bring corn for the chickens and you feed the pigs, and then you cook for your family. We usually just ate leftover rice from our first meal, with a little vegetables, because we ate meat only about once a month. You cook on the hot coals of the fire and you use the fat from the last pig you killed to fry with. The smoke just goes through spaces in the roof. After dinner you sew by the light of that lamp. I asked Foua to describe their house.
The thatching is bamboo. I helped build it. Our relatives helped us too, and then we help our relatives when they need a house. Our house is all one room but it is very nice. The floor is earth. If you want to sleep, you take some bamboo, you cut it open and split it into small pieces that are springy and make it into a bed. My husband sleeps on one side holding a baby, I sleep on the other side holding another baby, and the older children keep each other warm.
It then occurred to me that this last skill had been officially contradicted by the American government, which had legally declared her a child abuser. I asked Foua if she missed Laos. She was silent for a few seconds, rocking back and forth on her low bamboo stool while her daughter looked at her, waiting curiously for her answer. Here it is a great country. You are comfortable. You have something to eat.
You depend on other people for welfare. What I miss in Laos is that free spirit, doing what you want to do. You own your own fields, your own rice, your own plants, your own fruit trees. I miss that feeling of freeness. I miss having something that really belongs to me. Her sisters and brother were too happy to even do anything. Everyone just went out and hugged her. That night she was in our bed and we were so happy to have her sleeping by our side. The first thing Foua and Nao Kao did after Lia returned was to celebrate her homecoming and bolster her health by sacrificing a cow.
In Laos, most of the chickens, pigs, cows, and buffalos kept by Hmong families were reserved for sacrifices to propitiate ancestors or cure illnesses by offering the souls of the slaughtered animals as ransom for fugitive souls. Even families too poor to keep animals of their own were guaranteed occasional meat in their diets by being invited to neeb ceremonies performed by wealthier villagers. Animals are not considered to be as far removed from the human species as they are in our world view….
Since the bonding between the life-souls of the patient and sacrificed animal is so intimate, it is likened to souls being wedded together. Berkeley, takes an equally approbatory, if not quite so high-minded, view. It happens because people usually mark religious events that are important to them by getting together with relatives, and it is very difficult in this world to get a whole bunch of relatives together, whether you are living in some village in Laos or in Manhattan, without giving them something to eat.
So you sacralize the event. The whole animal is offered, and the whole animal is eaten. I mean the whole animal, ninetyeight percent of it, intestines and everything, in a very ecologically sound way. Americans toss away a huge amount of meat. We also kind of slip it under the rug that people actually have to kill animals to eat them. So Americans are real shocked if they find out that the Hmong are doing it right in their own houses. During the last decade, shocked Americans have responded to the ritual killings performed by devotees of other religions by invoking legal sanctions.
It is still on the books, though it is not currently being enforced. In Merced, almost every Hmong family I met sacrificed animals on a regular basis. Until the mid-nineties, however, most American residents of Merced had little idea what was going on, and no one seemed concerned that it might blight the image of Central California. The Hmong have a phrase, yuav paim quav , which means that the truth will eventually come to light. That the animals were killed quickly and cleanly— and, unlike the products of a meat-packing plant, were actually thanked for their services—failed to extenuate what seemed like aberrant behavior.
The result was an ordinance banning the slaughter of livestock and poultry within city limits. For most Hmong, the need to heal sick family members far outweighed the claim of a mere law, so they paid no attention, and few neighbors were nosy enough to report them. The rumors were false, but that did nothing to stop them. Dan Murphy told me where they had originated. There was a roast pig in there. Well, Dang Moua heard this. The Hmong of Merced do not sacrifice dogs, which they know are protected by American law and custom—though some of them, like the victim of the dab of Bear Creek that Nao Kao told me about, may have wished that they could.
They do, however, frequently sacrifice pigs and chickens, which they buy live from Hmong or American farmers. To sacrifice a cow, as the Lees did, is a rare and important event. It was the first time they had done so during their six years in the United States. After they returned home, a txiv neeb performed the ritual chant that accompanied his journey to the realm of the unseen.
After the ceremonial portion of the neeb was complete, the Lees and their many invited relatives sat down and ate a large, festive meal of fried beef, boiled beef, a spicy ground-beef dish called laab , and a stew called kua quav. Then you boil it all up together and you put lemon grass and herbs in it. It has a really bad name when you translate it. I guess you could call it, oh, doo-doo soup. Maybe they gave her too much medicine, or maybe she got sick because she missed us too much, because after that, when people come, it seems she does not know them, and she could only speak a little.
When I told Neil and Peggy this, they were surprised. They also tried a host of less costly but timeconsuming therapies. She massaged Lia with the bowl of a spoon. She pinched Lia to draw out noxious winds. She dosed Lia with tisanes infused from the gleanings of her parking-lot herb garden. For the Hmong people, they usually get that kind of sickness before they become a txiv neeb , and maybe when Lia was grown up, that would have happened to her too, and she would be a txiv neeb.
This txiv neeb was also a member of the Lee clan, so that is why we took Lia to Minnesota. Nao Kao, one of his brothers, one of his grown daughters, his son-inlaw, and Lia spent three days driving to Minnesota. We just stopped to get gas. Some of it was boiled and you drink the juice and some of it you boil until it crystallizes and it gets really sticky, and after it dries you eat it. Neil and Peggy had no idea what the Lees were doing to heal Lia because they never thought to ask.
I would have expected the Lees to focus the most burning rays of their resentment on Jeanine, an official representative of the very agency that had confiscated their daughter. They called her Jenny. Compared to the Olympian Drs. Ernst and Philp, who never volunteered their first names, Jeanine seemed warm and unpretentious. Even her size —five feet one and comfortably rounded—was closer to the Hmong scale. Neil and Peggy were respectively six two and five nine, and seemed even taller because they had such perfect posture.
Jeanine also had more success keeping the lines of communication snarl-free, partly because, as a social worker, she was able to make house calls. In all their years of dealing with the Lees, Neil never visited their home and Peggy visited only once. She had no children of her own. She was like a little blowfly flitting about, just totally out of control and wild and unsocialized but—well, absolutely adorable.
Physically, I found her a very attractive child. She was real cute and real huggable. I mean, this kid could give you a hug like no other kid could. She would climb into your arms and sit in your lap and just give you a terrific bear hug and grab your glasses and pinch your cheeks until they hurt. A typical Hilt letter, written with cheerful officiousness to Judith Eppley, a counselor at a regional agency for the developmentally disabled: "RE: Lia Lee Dear Judy, Please forward, to me, copies of all psychological, neurologicals, assessments, evaluations, reports, work-ups, impressions, studies, reviews, ruminations, appraisals, opinions, etc.
I hope that covers it. Thanks for your help! But it was a double-edged sword. She was good, too. The founder and CEO of Onnit, the mega lifestyle brand and one of the fastest growing companies in the country, teaches us how one single day of positive choices leads to a lifetime of concrete strategies for better living, optimal performance, and a stronger mind, body, and spirit.
Marcus answers that question in Own the Day, Own Your Life an empowering handbook that guides readers to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier. And these daily habits turn into weekly routines, ultimately becoming part of lifelong healthy choices.
Every year Welborn Media likes to take a look back on the past year to reflect on the year we had and to plan for the year ahead. We always create a top 10 list as we celebrate another year in business. Here is our Top 10 for ! If this year had a theme for our business it may have been about membership organizations. This year we took advantage of several opportunities to work with local membership organizations including the University Club of Pasadena. Our ability to help improve the impact these organizations have as well as increase membership has been noticed.
The University Club of Pasadena is a social and business networking club with a beautiful home base facility that is also a desirable event venue. This year Zeb Welborn continued delivering presentations to business owners across Southern California. The NextLinks Putting Green Experience allows golfers and non-golfers of all ages to play different golf inspired games together in a fun social environment.
Welborn Media works on several websites and we fully manage and host about a dozen more. This year we tackled the challenge of moving all those websites to a new virtual private server. This move gives our websites better security and more opportunities for performance optimization. We even run 19th Hole Media, to provide social media tools and management to golf courses in Southern California and beyond.
Zeb has met some wonderful people who are doing great things through Rotary District Zeb Welborn finished up his term as the President of the Rotary club and passed on the role to Chris Foster. Welborn Media has been involved with the Chino Valley Chamber of Commerce since almost the beginning of our business. No doubt she will grow into an amazing passionate person. He discovered the potential for Dwarf Carpet of Stars to be used as a lawn substitute.
Green Bin - City of Oshawa
After propagating the plant and testing samples it became clear that this plant is simply the best living choice for water conscious landscapers and homeowners. It stays green year-round, requires limited maintenance, is drought-tolerant and looks amazing. If you know any landscapers, construction companies or developers who would be interested in checking out this new drought-tolerant plant please let me know.
If you would like a video created for your business let us know! We loved working on this project and already have plans to do more. Integral to any marketing plan is a clearly defined target audience. The target audience helps you determine your approach, your messaging, and your distribution. Read this article then download the free worksheet at the bottom of this post to help define your target audience.
A common mistake is targeting too broad a selection of people. We understand the desire to want everyone to know about your business, but it can get you into trouble. When you have a broad message you are just another fish in the overcrowded sea of marketing messages.
Your marketing needs to attract attention which is a difficult thing to do when every other business is aiming to do the same thing. By narrowing your target market you can zero in on what would appeal specifically to those people and that will help you get noticed. The other problem is money. Your advertising dollars are precious. When utilized to their full potential you can maximize your return and experience terrific success.
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When you try to reach too many people much of your budget will go to waste on those who are least likely to convert. Think about it as if you are selling your products or services in person and groups of people are walking by. So, you prioritize and try to engage the people who appear most similar to your current customers. Many businesses need to develop a multi-faceted target audience. This is a situation where creating buyer personas can be helpful.
They have a handful products that meet different needs: entry level firefighter bootcamp for those who are interested in becoming a firefighter, promotional bootcamp for current firefighters who want a promotion, and training for individuals or entire departments to improve fire command and communication. Each of these products has a different buyer persona: the entry-level bootcamp skews to a younger audience, the promotional bootcamp we can narrow down by job title, and the training program targets everyone currently in the fire service.
The overall target audience includes everyone in the fire service and people who are looking to join the fire service. We can execute marketing pieces and aim to reach all of those people. We can also use the buyer personas to create specific marketing pieces that showcase an individual product and distribute it to only that segment of the target audience. We like to do some of both. Try to think of a specific person and cater your message to them. What are their needs, wants, fears and desires?
What message will appeal directly to them? Determining that is the hard part. Once you know who this person is other decisions become easy. You can target an audience based on several factors including location, gender, age, income level, job title, interests, search history, website visits, connections, current customer status, social media engagement, and more.
Ask yourself where do these people spend their time? Do they search on Google, scroll through Facebook, or examine their junk mail? How do they make their purchasing decisions? Traditional Marketing Methods often let you target based on location, gender, age and income level. Sometimes they also can be used to target a general interest. Digital marketing can give you more ways to refine your audience — things like job title, keyword searches, web history, specific interests, online behavior, and engagement level. Now you have a good understanding of why defining your target audience is important and how it can help you determine your approach, messaging, and distribution.
Your Name required. Your Email required. Examine your customer base and think of one specific person who can act as an avatar to represent your typical customer or client. If you need to, create separate buyer personas that represent your different products or services. Use the target audience to help you make decisions regarding the rest of your marketing plan including messaging, content strategy, distribution, budget and more.
Need help developing an online marketing plan for your business? I believe this is the third year the Chino Rotary Club has sponsored the Stepping Up for Boys program and it was a tremendous success. On April 21, more than one hundred 6th grade students attended the Stepping Up for Boys program which helps young students transition from elementary school to junior high school. The program has been a phenomenal success. Thank you to everyone who was involved and thank you to everyone participated. Below is a list of teachers and the projects they planned to use the funds for:.
Students will witness the birth and development of baby chicks, butterflies, tadpoles, and ladybugs NGSS standard 3-LS1,2,3. We have already purchased incubators and acquired fertile chicken eggs. Students will candle eggs at day 7 and day 14 to observe signs of life and movement. Then they will begin to witness signs of hatching around day 21 peeping and pecking.
They will observe the chicks as they hatch and grow into mature chickens, observing and noting heritable traits. Students will document and make models of different animal life cycles, including butterflies and tadpoles as they metamorphis into their adult stages. Throughout these lessons, students will analyze the similarities and differences between different animal species, including ladybugs. These materials will provide hands-on experiences for students with the newly adopted standards. By adding this set to our existing robotics program, students will simulate a mission to explore the harsh surface of Mars — right in the classroom!
I want to be able to purchase or create learning activities for my students to become motivated to learn. The students conduct interviews of one Veteran over a 3 hour period. They then must write a thank You Letter and an essay report on the experience. We also researched plants and what types of fruits and vegetables will grow in our area during each season. Students have planted various winter lettuces and leaf vegetables. We want to harvest our vegetables and create recipes using our vegetables.
We will then create a restaurant with the recipes. We will use the money skills we are learning in math to create a menu with prices. Students will make the food and serve it to the parents. We have already harvested and frozen butternut squash for soup and lemons for lemonade. We are going to create a soup and salad menu. The problem is that our irrigation system is in dire straights.
Skateboarders damaged the sprinkler system in our garden. We have the basic irrigation system, but need to have the sprinklers repaired. Green screens are used to super impose images into a background, and combined with additional pictures, animations, and media. The use of green screen tech is easy for teachers to use and teach the students to help them create engaging and fun 21st century technology for all elementary school students! It could be a PowerPoint slide.
The purpose of the background story is to just to add a fun element. If you elect to, you could even decorate the room to correspond to the zombie theme. A former AP student, who is disgruntled from having received a 2 on the English Language and Composition Test in , has locked you all into the room you are now in and has released a virus into the ventilation system. Here you could elect to trigger a fog machine if you have one. If you do not find the cure in approximately 50 mins this of course can be altered depending on adding or subtracting steps , you will all turn into brain-dead, Brussel-sprout-eating zombies who will score no higher than a 1 on your upcoming test.