THE biz-buzz of the 90s.
It was a classic in its field, which it helped describe: Business books that have a pop-culture edge. I don't know if it would hold up to a re-read 18 years on, but it's a resource now instead of a practical guide. Here, futurist Popcorn offers her predictions for the s and explains the method used by her consulting firm, Brain Reserve, to identify significant trends. Popcorn, who coined the well-known term Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace.
As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping.
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Sort order. Jan 12, Ginger Heskett marked it as to-read. I registered a book at BookCrossing. Aug 20, Paulo Reimann rated it it was ok.
Faith Popcorn on the future of the workplace - Business Insider
Lost the tempo Probably my rating is unfair. The required reading was about max Childish and obvious. Some megatrends are interesting. Jul 14, C. Michael Massey rated it it was ok.
It seems like Popcorn got many of the cultural trend predictions correct when she published this book back in about 21 years ago. However, the Internet was still in its early infancy, so she really didn't accurately predict the impact it would have on our lives. It s It seems like Popcorn got many of the cultural trend predictions correct when she published this book back in about 21 years ago.
It seems needlessly complicated compared to current-day online shopping. She also started touting robot and android usage at one point to do such mundane things as turning off the oven. Now, there's an app for that! Still, I think she was dead-on about many of the social and cultural trends that would, eventually, change our lives. Feb 16, Lynne Tull rated it really liked it Shelves: non-fiction. I read and journaled about this book at the end of It was publishing in Here are my notes.
Cocooning in a new decade 2. Fantasy adventure 3.
Small indulgences 4. Egonomics 5. Cashing out 6. Downsizing 7. Staying alive 8.
The Vigilante Consumer 9. Jun 12, Genesis Santos rated it it was amazing. Published in , The Popcorn Report is still one of the classic marketing books everybody should read.
The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-medium enterprises.
The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life
Sep 30, Pratik Burman rated it really liked it. First book that was mentioned during my MBA Well written Dec 28, Steve Coscia rated it liked it. Faith Popcorn predicted much of our new world back in the early s. Nov 14, Denise Mitnick rated it really liked it. She's unorthodox and right on with her hypotheses. Jan 22, Nick Woodall rated it it was amazing Shelves: business , entrepreneurship , future , personal-growth , personal , growth.
ISBN 13: 9780887305948
This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives. She was pretty close to getting it all right. Tom rated it liked it Mar 30, Kesley rated it really liked it Dec 02,