Will it improve decision making? Does the damn thing have any credibility and does it work?
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It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists' favourites to be so groundless. Seller Inventory AAH Book Description John Wiley and Sons. Brand New. Seller Inventory New copy - Usually dispatched within 2 working days.
Seller Inventory B Book Description John Wiley and 38; Sons, New Book. Shipped from UK in 4 to 14 days. Established seller since Seller Inventory FW Book Description Condition: NEW. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory BTE Laurie Young.
University of Glasgow - Course Catalogue - Course
Publisher: Wiley , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. From the Inside Flap : Walk into any reputable book shop and you would think that marketing people are really stupid.
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For instance: Ansoff's matrix has much more depth; and Messages that are the complete opposite of the way it is routinely taught. Boston matrices are nothing much to do with product life cycles. Brands are more than just a packing afterthought, but the ability to create valuable propositions that last several hundred years.
About the Author : Laurie Laurence Young is a business man who likes to write.
The Marketer's Handbook : Reassessing Marketing Techniques for Modern Business
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Published by John Wiley and Sons Ltd. New Hardcover Quantity Available: The Marketerand ;s Handbook Laurie Young. Published by John Wiley and 38; Sons New Quantity Available: New Hardcover Quantity Available: 1. Book Depository hard to find London, United Kingdom.