Send out a newsletter to your existing customers, inviting them to follow you on Instagram. In this case, a discount for your products to the first followers could work just fine. Before you send out the email though, make sure you already have a few engaging posts up to give an idea of your brand. This will be best if you have some kind of an announcement coming soon — a new website, a product, a giveaway, etc. If you have a link to your homepage, email subscription page, or literally any other brand link that could potentially extend the relationship with your followers, definitely add that as well!
When writing an Instagram bio, make sure to be very clear on what your account is going to be about. They should know about it. If you want to take it one step further and you always should , publish at least one post that looks beautiful and conveys your brand message. Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well. If you want to go the extra mile and again, you should , you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience.
Everything we discussed in Strategy 1 is still useful. You should work on your bio description, explain who you are and what your account is about, reach out to other accounts in your niche and engage with their followers. How many posts should you have published before you start serious Instagram outreach?
In my opinion, at least posts would be a good starting point. Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed. However, the overall grid look is one of the most important things if not the most important in helping you get followers on Instagram. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently.
In every post, include a lot 30 per post of different hashtags to make your initial posts more discoverable to potential followers. The most important thing to remember is that your hashtags are relevant to the content of your post. For more hashtag tips, check out:. Once you have that initial traction, the following strategy will really give an extra boost to get followers on Instagram. Firstly, turn on post notifications for these accounts. Every time they post something, be the first to like and leave a comment.
They have become very easy to spot and most Instagram users know that they are not genuine:. So try to write something related to the caption or the post — the more human you are, the better!
Ask specific questions or add your own opinion. This will prove to other Instagram users in your community that you are genuinely interested. Examples of short comments related to the caption on one of my posts. Secondly, when you start reaching the follower mark, its a good idea to start thinking about scheduling your Instagram posts. This will give you more time to create content, engage with your audience, and continue to get followers on Instagram.
Photos, videos, carousel posts, captions, first comments can all be scheduled in advance so you never need to rush for last minute posts again. I think those methods are great even if you have passed the 20, follower mark.
How To Get Followers On Instagram: Step-By-Step Guide To 20k
Ready to plan your feed and grow your Instagram in ? Design an Instagram aesthetic, schedule your posts, and track your growth with analytics:. And with so many new creative tools, brands are getting more and more creative with their Instagram Stories as they try to reach new audiences and boost their followers.
But besides appearing on the Explore page, your story can also appear in the stories for different locations and hashtags! One of the easiest ways to introduce new audiences to your brand is through video. You can immediately set the tone, share some behind-the-scenes footage, and show off what sets your brand apart. Mejuri is a great example of a brand that shows off their ethos and business through Instagram Stories and videos. If you follow Later on Instagram , you might spot myself popping in to announce something special, or catch some tips from the rest of our marketing team on Instagram Stories!
In , people want to know the people behind the brand, just as much as the business and products. Why not ask your team to post and share content about your business plans, launches or special campaigns this year? If you can get your team involved in creating company content for your brand, it adds more personality and behind-the-scenes insights for your followers.
You may find your page will be seen by new audiences that already have connections with your employees and an interest in your brand! But remember, half the battle with Instagram ads is knowing what kind of content resonates most with your audience. So spend some time investigating whether your audience enjoys video content over still images in their feed, or if Instagram Stories is where you get the most engagement.
Finally, make sure you have a strong call-to-action in your Instagram ads. Instead, think about how your other marketing channels — like your website, email newsletter, Twitter, Facebook, and YouTube — can lead your audience to your Instagram page. I also make sure to include my Instagram handle with a CTA in my author bio, email signature, and anytime I am speaking at a conference, I encourage people to ask me questions over Instagram DM. Basically, I try to naturally plug my Instagram handle wherever I can because I really want swipe-ups.
Here are a couple of tips on how to start cross-promoting your Instagram content on other platforms:. Now every visitor that comes to your website will see your beautiful Instagram aesthetic and might just want to see more and follow! For example, if you are a fashion brand, you could share a preview of your new collection on YouTube and invite your viewers to check out the big reveal of the whole collection on Instagram Stories on a specific date.
This is a great example from Warby Parker , who integrated their Instagram content in a beautifully designed email with the goal of getting their list to start using their branded Instagram hashtag and posting UGC to Instagram:. When it comes to using email to get more Instagram followers, I love this unique approach from Good American.
Before they had launched their brand, they started collecting emails on a landing page. When someone uses your branded AR filter in their stories, viewers can see who created it and will be prompted to try it out themselves. At the moment, Facebook is in the testing stages for Spark AR Studio, so only some brands can join and start creating custom AR filters for their brand. Ready to take the leap in AR? Make it shareable: Remember that every time someone uses your AR filter, your brand name will be across the top of the post, along with a prompt from Instagram to try it out!
A simple call-to-action like this could make all the difference to the amount of shares you see with your AR filter! If your real followers discover many of your likes are bogus, you will turn off existing or potential customers, who will avoid doing business with you.
If Instagram discovers that you have bought likes, they will be removed from your posts. In the most serious cases, Instagram could restrict your IP address from accessing the Instagram app and website. No matter how many likes your posts show, paid engagement never results in real business. At best, they do little more than making your brand appear to be more popular than it actually is.
Unlike real people, likes from fake followers bots or lines of programming code can never buy whatever you sell, or become brand advocates. Keep on reading. Following in the footsteps of similar crackdowns on Facebook and Twitter that purged tens of millions of fake accounts, the photo- and video-sharing platform banned paid-for likes and followers, and began using artificial intelligence tools to police phony interactions in an effort to restore trust among users and advertisers.
A Forrester study showed that Instagram stands at the top of the heap when it comes to brand engagement. Instead of relying on a cheap gimmick to increase your Instagram engagement, create a long-term Instagram strategy to organically build your brand in an authentic way. Instagram is a visual platform, and visual content tends to outperform text and other forms of content. Since you know you should regularly post engaging content and that photos get more likes than videos, here are a few ways to get the most out of your photo posts:. Humans are social creatures, and faces allows us to form emotional connections with others.
Mentioning the handles of other Instagram users pays dividends by helping you make new connections. Hashtags are among the best tools for organically increasing visibility and driving engagement of your Instagram posts.
50 Free Ways To Increase Your Instagram Followers
Use them liberally but wisely. Although each Instagram post allows up to 30 hashtags, fewer may be better since overusing hashtags can confuse readers or appear spammy. The reason is, the narrower the scope of the hashtag, the more engaged the users tend to be. Getting into the Top Posts of a hashtag can result in a ton of exposure. So how do you get your posts to land there? Translation: The more you interact with other Instagram users, the more you increase your exposure and visibility, thus your chances of being noticed.
Like and comment on the content other users post, especially that of accounts similar to yours, those that are in some way related to your industry or niche or individual users with an interest in your products or services.
To make sure you get the most relevant results, be sure to enter keywords that are as specific as possible. The effort of researching hashtags comes with the added benefit of providing you with a list of related tags to take your searches even deeper. These appear along the top of the screen when you tap the search magnifying glass icon in the Instagram app or use the field to search for terms on the Web. Then, go start liking and commenting on their posts in a genuine, meaningful way, of course. Some will start following you and engaging your content.
Calls-to-action CTAs should not be limited to Instagram ads and profiles. Your post captions should invite engagement by asking or promoting your followers and target audience to take action and interact with you. One of the best ways to get engagement is by simply asking a question or inviting sharing or discussion. Consider things like:. Other effective CTAs include asking people to click the link in your bio for more information, to download an item, or to sign up for something.
More engagement will translate to more likes and comments, and people will spend more time viewing your posts, all of which could also help you to get into Top Posts. As an occasional, short-term strategy, giving away your products or services or something else your target audience would love through an Instagram giveaway or contest is a great way to get likes, gain followers, increase comments, and maybe even attract new customers.
To supercharge your efforts, partner with a related brand or influencer. This will allow you to promote your Instagram giveaway to both audiences, extending its reach. Start by seeking out potential partners be sure to check to see if they actually have real followers and engagement , then plan a giveaway where Instagram users can win merchandise if they follow you and your partner, and tag their friends in the comments of the post announcing the giveaway — which will help spread the word about the event while driving engagement.
Frontier Airlines decided to give away two round-trip tickets to Jamaica with a seven-night stay at an all-inclusive resort. To enter, users had to follow Frontier on Instagram, take a video of them surprising family or a friend, and share their submission with a branded hashtag, while tagging the company. Information overload makes it easy for posts to get lost in a sea of content. Injecting a little humor into your Instagram posts will help you capture the attention of users and stand out from feed noise.
According to a BuzzSumo study, laughter ranked as the second most popular emotion evoked by content. In addition to evoking a feel-good response, humor humanizes your brand, while inspiring trust, since it tends to be honest. So when done properly, incorporating humor into your Instagram strategy will help you form an emotional connection with your audience and bring a little fun to their daily lives.
Borrow or play on lines from a popular movie or lyrics from hits song pop culture references often resonate with users. What do you think? Did you give in to the temptation of buying Instagram likes? How was your experience? Share your thought in the comments below!
See how easy it is to create your first Instagram contest or promotion.
When every blogger and mom-and-pop store seem to have more followers than you, with hundreds of people blowing their comments and engagement rates through the roof, how are you supposed to compete? With Instagram becoming one of the top new sales platforms for e-commerce, the temptation to buy followers has never been stronger. The bad news is that Instagram has been known to crack down on fake accounts, plus the only thing it does is inflate your follower count.
Within this cycle, people will see that your account followed them, check out your page, and give you a follow. We knew that the experiment would have to have a good Instagram attached.
We followed our own advice for setting up a good Instagram account and made the Not Your Girl Instagram, scheduling pictures that hit on the aesthetic we were going for. Not Your Girl is curated to appeal to edgy, fashion-focused millennials. All the images are high quality, and we posted regularly, but not excessively—about once per day. The Instagram is linked to an online shop where you can buy some branded Not Your Girl gear and a few other items.
We also used a bunch of hashtags on each post, to help the organic aspect of our growth. We used the same hashtags throughout the entire experiment, to keep everything but our follower-gaining tactics consistent. We looked at accounts that had a similar aesthetic to Not Your Girl, and went into their followers. We then followed some of their followers and liked some of their posts.
We temporarily stopped gathering new followers and posting before we switched over to buying followers. This gave us a nice clean break when we went back to look at our results — there is no overlap at all between our bot results and our human results. There are a lot of bots and services out there you can use to buy followers on Instagram. These types of services are abundant, and often seem pretty fake. The generation process is pretty much the same as what you would do yourself find, follow, unfollow but much faster. With Boostgram, we targeted people following four popular stores that have the same target audience as Not Your Girl.
There are a few more targeting options on Boostgram gender, location , but we kept ours targeting to just those four stores. After setting up our account on Boostgram, we were almost ready to go. Our regular follower acquisition ran from July 2nd to August 13th, and the bot follower acquisition ran from November 23rd to December 19th. In that time, the regular method gained followers, and the bot gained Since the regular method ran longer, it makes sense that it would gain more followers.
However, the regular method gained an average of 9. It is worth noting though that there is time saved with the bot. If you look at the gray bars above, it is again clear that the regular method beats the bot method. For the regular method, we cut off the first day because the first day was an outlier and skewed our graph, which is why this starts on the 3rd of July instead of the 2nd. This is 58 times higher than Facebook or Twitter.
To do this, combine the number of likes and comments on a post and divide by how many followers you have:. Meanwhile, the bot averaged between five and ten visitors a day. Again, regular outperformed the bot. The regular method actually drove interested customers to our shop—ones that put items in their cart and purchased. The bot, meanwhile, only had one person put an item in their cart. All purchases during the experiment were made during our regular method time frame. With the regular method, we got consistent sales throughout the month or so of the experiment. However, the bot once again disappointed.
Although social proof can be a powerful marketing force , we gained more followers starting our Instagram from zero using the regular method than we did starting out with 1, using the bot method. Automatically following and liking accounts was the epitome of a quick fix. It took no work; we just pressed a button, and it started happening. And our Shopify metrics tell a dark story about just how much these botted followers cared about our business.
Get on Instagram. Post every day. Get followers. Karen Horiuchi of Glambot disagrees. Although an impressive following on Instagram is nice to have and gives the appearance of success, what really matters is money in the bank. An e-commerce startup needs to focus on revenue through conversion.
Survive first, then flaunt later. Flaunt later? Interaction with organic followers is the best way to learn about your audience as well. Whether it is through the comments on your pictures or visiting their Instagram pages, learning what your followers are truly interested in can help you further define your niche in the market. Creating a rich, engaged follower base takes hard work—work that will pay off in actual dollars and cents if you give it the time it needs.
2. Keep Content Consistent
Even though it may seem daunting to set out a plan to increase your follower count on Instagram, a little strategic planning , and some elbow grease will get you the followers—and customers—of your dreams faster than a bot ever could. How do you grow your follower base on Instagram? Have you ever tried using a bot? Did it work for you? Share your story with us!