If too many students fail to repay, colleges are barred from receiving federal funds. This, said Mr. Both Mr. Trump and Mr. Alexander, despite their strong criticism of President Obama on education, are following in the footsteps of his regulatory crackdown on for-profit colleges and short-term certificate programs.
Alexander wants to extend scrutiny and accountability to all colleges, but using different measures. The Trump administration wants to replace the Obama rules and penalties with simple transparency of outcomes by program. In addition, a bipartisan congressional coalition that includes Senators Joni Ernst and Elizabeth Warren has sponsored the College Transparency Act, which would create more comprehensive program-level data.
The debt information released by the Department of Education is still preliminary, so students should be cautious when using it to choose programs and colleges. But there are other examples of how program-level data could change how we look at higher education. The University of Virginia, for instance, is one of the most prestigious and selective public universities in the nation, with an average freshman SAT score around and barely a quarter of applicants admitted.
See what's inside
University of Virginia systems engineers, for example, make almost double what environmental science majors earn. George Mason University, in Fairfax, Va. A former commuter school, it has a typical freshman SAT score under and accepts about 80 percent of applicants.
On average, George Mason graduates earn less than University of Virginia graduates. But as with Virginia, there are large differences between majors within George Mason, to the point that earnings results at the two universities greatly overlap. Mark Schneider, a higher education scholar, helped the state of Virginia gather earnings information for each university program. Do not try to make one size fit all. The key to the click is to understand this: Before any of us click anything, we do a split second cost-benefit calculation.
Is the benefit of clicking the value of the content higher than the cost two seconds of my time? And to do it in less than a second. The more specific the benefit, the more likely the visitor is to click. Great headlines make specific promises. Empathy is the greatest marketing skill. Write a headline that spotlights the most compelling, most irresistible part of your content. They need to sound like amazing opportunities. The way to capture attention is to employ powerful words in your headline that get the reader excited to read the whole article.
A few years back, Steve Rayson of Buzzsumo did a study to learn what makes effective headlines, and what correlates with social media engagement. His research was different in two ways. First, he looked at a LOT of data: ,, headlines. Second, he looked at trigrams, which are groups of three words. This chart shows the average number of Facebook likes, comments and shares for headlines that include these trigrams.
Site Information Navigation
When these trigrams appear at the beginning of headlines, the headline is much more likely to get social engagement…. I am not recommending writing clickbait headlines. Do not try to trick the reader. Your article must deliver on the promise in the headline. But look closely at these trigrams and you can see why they work so well. They all make promises. I simply combined a bunch of the top performing trigrams.
Numerals, not just numbers, are part of the magic. In a line of letters, numerals stand out. Numbers can also be data and statistics, indicating that the article is supported by research.
Are you using these 5 essential headline strategies?
LinkedIn tested headlines with and without statistics and found that stats had a big impact on click through rates. Oftentimes, tests reveal that the smallest tweaks can make the greatest performance impact. Numbers in the headline still work. List posts still work. The secret to staying out of Cheeseland? Put some love and work into it, to make it compelling and genuinely useful. Bring your own unique writing voice and sincere care for the topic into your written, audio, and video content. Ask a question Question headlines have two benefits.
The lack of completeness inherent in questions causes tension and interest in readers. If a user lands on this page and is ready to join or is already a member , this is likely extremely effective at converting them. What if they just want to browse the site and see what the company has to offer before becoming a member? This call to action example is a little too high-pressure. Fortunately, many companies have learned to strike a balance where they guide visitors to take action without forcing them to do so.
Instead of requiring visitors to enter their email upon arrival, they let them freely browse their products without a popup in sight. They can also add various items to their cart as they browse. By moving this requirement to a later point in the sales process, the company eliminated a barrier that likely cost them a significant amount of customers early on.
Of course, this is just one of many lessons marketers needed to learn in order to effectively shift their campaigns to the new digital landscape. We are sharing great call to action examples for sales on this article. So use them in your favor! From the days of magazine mail-in cards to now, marketers have been able to boil an effective CTA down to three elements:.
The call to action text for Litworth gets straight to the point. Sign up with them i. They continue to entice by listing all the benefits of signing up. Disney World is the master of creating a sense of urgency. Like most vacation destinations, they run deals throughout the year.
How to Write Truly Great Headlines (Plus 21 Creative Headline Examples)
If you respond before a certain date in this case, October 8 you get a discount on your stay. That looming date is enough encouragement to get a website visitor to view the details and browse vacation options, at the very least. Still, the general approach that many traditional marketers took in their print campaigns can serve as a starting point for writing effective online copy. And when combined with all of the advantages that digital marketing offers, they can be even more successful in driving results.
A free trial alone is enough of an incentive for many people to test the service. If a visitor has any hesitations after initially landing on the page, these details can ease their fears about committing to the service. The knowledge that they can cancel at any time is likely compelling for users who are worried about forgetting to take this step at the end of the 30 days.
You can have the most beautifully designed landing page in the world, with stunning graphics and an impeccable advertising strategy in place for attracting traffic. Copy is what connects with visitors, and convinces them that they want to take action. It does this by explaining what they stand to gain by doing so. To kick things off, it highlights the importance of Instagram for businesses. From there, the offer is completely benefits-oriented. The copy offers free information, asking for nothing in return.
All they have to do is click a button! Then, its copy reinforces exactly what a reader will gain growth tips by clicking it. And its use of the action verb Get is a great way to inspire a sense of action. This is simple usability!
- Soluzione Finale (Italian Edition).
- (Love Is) The Tender Trap?
- Circle Time.
- Wicked Fruit.
- Techniques for Writing Headlines: 15 Great Headline Writing Methods.
- Cry Heaven Cry Hell...The Return of Miss Mary Weather!
You need to tell people what you want them to do in order for them to do it. So even when using the three principles above, based on traditional campaigns, this Buffer email measures up. You can give your customers downloadable resources, access to tools, and premium services all within seconds of their conversion. SaaS companies, for example, can offer instant access to their full product — while ecommerce retailers and service-based businesses typically have a bit of a waiting period. But regardless of industry and business model, any company can offer their customers some type of immediate gratification.
The company sells tools for helping site owners increase their conversion rates and generate more leads. Including this option on their site gives the company the ability to offer all of their visitors an immediate reward for engaging with their content. The site caters to parents shopping for bikes, bike accessories, and safety gear for their kids. Parents can start learning about the factors they need to consider while shopping within seconds of providing their email address.
And when you limit your site to one call to action, you essentially give your visitors an ultimatum: Take that action, or leave. Many digital advertising platforms today offer advanced targeting options that help marketers reach people that are likely to be part of their target audience. This allows brands to focus their campaigns on website visitors that could be qualified leads and customers. However, the one advantage of that old-school marketing approach was name recognition.
And you have a limited amount of time in which to establish your credibility. For example, take a look at this call to action example on this Facebook ad for a free trial from Pipedrive:.
This alone means that they need to set the rest of their targeting options fairly broad — beyond the other local businesses in their area. If a reader is interested in trying out new CRM software, this is plenty of information to get them interested in the free trial, even if this is their first interaction with the brand. First, use heatmaps and scroll maps to determine whether people are responding to — or even seeing — your CTAs. A scroll map shows you how far people scroll down your page before they leave.
A heatmap will let you see how often people are interacting with your call to action. If your CTA button beckons readers to learn more by clicking, the button should be a glowing, warm red, not a cool blue. You can also use visitor session Recordings to see why users are interacting with your call to action the way they are. A recording will show you how someone moves about the screen in real-time. If your CTA button seems to be in the wrong place, for instance, you can test various placements to see which is more effective.